No, my household didn’t spend that Sunday morning and the rest of the day excited about Manny Pacquiao’s fight. Papa was fast asleep and woke up only to leave for work. Mama woke up and asked: “May live ba tayo?” To which my answer was no, as always. Not one of the channels on our cable subscription could deliver a real live telecast of the Pacquiao-Margarito fight. Like the past eight other fights, we depend on over-acting super biased radio announcers on AM and FM radio to get a sense of what’s going on.
This time though my Twitter contacts kept me updated; Mama was looking at a live blow-by-blow on Yahoo; one of Mama’s FB contacts posted a link to some free live streaming of the fight – it was a dead link. The radio announcers were ecstatic and announced that the fight was Manny’s. Our TV was still on delayed telecast, showing an earlier non-Pacquiao fight: we were shaking our heads in disappointment. Manny’s advertisements came on one after the other; we shook our heads at the absurdity.
Even more so when it was tweeted that Mommy Dionisia had fainted, and the source of information was nobody else but Vicki Belo; even more so when the image of Jinkee, Manny’s wife, appeared on TV, in a slinky red dress and sleek straight hair, looking whiter than usual. Maybe just different.
All these inform this different perspective I take in viewing Manny, as I look at his particular celebrity and find that while it’s borne of his being the greatest boxer of our time, it is also extraneous to it at this point given its largeness, its breadth. Athletes like Manny are few and far between for this nation, maybe that’s why we don’t know how to reckon with what his fame has become, all-pervasive in the way that only a pop star’s celebrity is. Yes, even when we can’t watch the darn fight like the rest of the pay-per-view world.
Tagged: advertising, athletes, commercials, Jinkee Pacquiao, Joseph Estrada, manny pacquiao, Mommy Dionisia, Pacquiao as world class, Pacquiao in Perspective, pay per view, professional athletes, the industry of endorsements, tv advertisement, Twitter, Vicky Belo, world class athletes